Digital Signage Benchmarks for Bankers

Digital Signage Benchmarks for Bankers

Ever wondered what the branch next door was spending on Digital Signage? If their efforts are even working? What types of content performs the best? We wanted to know too so we asked and they answered. Benchmark your strategy against some of the most successful programs in the country.


The Power of the Pixel

Download the infographic to see the data behind the top Digital Signage programs and how you can wield the power of the pixel in your branches.

Level up your Digital Signage and start seeing more ROI today.

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At DBSI’s Digital Signage Agency, we work with all types of financial institutions in a variety of stages with their Digital Signage programs. Finding the right mix of screens and types of content is the main focus for marketing and retail executives looking to improve their client engagement and wallet share numbers through in-branch (and out-of-branch) marketing efforts.

We surveyed over 100 banking executives. After the survey we discovered:

  • 87% of Financial Institutions have Digital Signage in their branches as part of their marketing or retail strategy.
  • Most have a budget of 10k-50k for Digital Signage (hardware, technology subscription, content creation, etc.)
  • 72% of Financial Institutions say Digital Signage has improved their sales efforts.

What Types of Digital Signage are Being Used in Branches Today?

We asked bankers to indicated every type of digital signage they have in their branches and here’s what they said:

Dynamic Screens 90%
Exterior Screens 42%
Video Walls 35%
Tablets 33%
Interactive / Touchscreens 31%

Dynamic screens are clearly the heavy hitter when it comes to digital signage but having the right mix for your community and client base is what really makes your program successful.

What is the Most Popular Digital Signage by type of Community?

Suburban Dynamic Screens & Tablets
Urban/Metro Dynamic Screens, Tablets, Interactive Screens, Video Walls, & Exterior Screens
Rural Dynamic Screens & Exterior Screens

Once again Dynamic screens are the bread and butter of most Digital Signage program strategies.

Suburban areas have a healthy mix of the classic dynamic screen and tablets. With a tech-savvy client base that is typically closer to home when visiting these branches, they may have more time to sit at a discovery bar while waiting or to take care of simple online banking transactions.

Urban and Metro areas seem to use every method to engage their tech-savvy clients. with a healthy mix of eye-catching classics like Dynamic screens and unique engagement tools like interactive screens, these areas clearly want to invest in Digital Signage.

Rural communities are using dynamic screens and exterior screens as the most common types. If you’ve ever driven through a small town you know exactly why exterior screens are so important in these communities. And we aren’t just talking about the time or the temperature.

Want more? Download the full infographic and we will send you the full report as well!

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