What Your Marketing Team Needs to Know for Navigating Mergers & Acquisitions

Mergers and acquisitions are tricky business. While it’s an exciting time, the stakes are high… and so is the stress for a smooth transition. And as if the pressure of negotiations and legalese isn’t enough, you’ve got to figure out how you’re going to open once necessary approvals are finalized—with every location being completely re-merchandised to your brand.